Overall, hair care is projected to see slow-to-moderate retail volume and value (constant 2023 prices) growth over the forecast period. The continued penetration of salon professional hair care brands in retail stores and the launch of more premium and organic lines are all expected to help the category register the fastest retail volume and value CAGRs.
International brands are well placed to continue to lead hair care in Switzerland over the forecast period. Players like L’Oréal Suisse, Henkel and Procter & Gamble Switzerland are well-established and enjoy a strong consumer base in hair care.
In light of wide ranging trends supported by the rise in consumer health awareness and eco-consciousness, the search for products with a natural positioning is expected to continue. As a result, naturalness and clean products are set to become increasingly mainstream and no longer unique selling points.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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