The so-called “hair cycling” trend outlined above is expected to continue developing strongly in Croatia during the forecast period, boosting sales across various categories of hair care and presenting greater opportunities to a wider range of brands, giving them a chance to shine in a highly competitive category. Hair cycling involves consumers using a wider variety of hair care brands and products on a regular basis and while brand loyalty is set to remain a major feature of hair care in Croatia, the rise of hair cycling means that there will be more room for new entrants to establish a solid foothold in the category as consumers become increasingly willing to experiment with new brands.
Recent years have seen sustainability emerge as a hot topic across all beauty and personal care categories in Croatia and hair care is no exception. With this in mind, the forecast period is expected to see consumers become increasingly interested in products with a clear sustainability positioning and solid shampoos is one type of product that is expected to gain huge ground as it represents an ideal way to reduce the usage of plastic packaging.
E-commerce has made strong progress in Croatia in recent years, emerging as a mainstream distribution channel for hair care during the post-pandemic era. This trend towards buying hair care products online is expected to continue building over the forecast period, albeit most likely at a more moderate pace than during the review period, when the impact of the COVID-19 pandemic spurred growth in e-commerce generally.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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