Although hair care is largely a mature category and faces some demographic limitations, it is set to record solid volume and constant value growth over the forecast period. The two major hair care categories - standard shampoos and colourants are expected to achieve modest volume growth, which in light of the continued demographic crisis can be seen as a positive development.
The niche area of hair loss treatments will remain stable given the overall decline in the country’s consumer base. Hair loss treatments will remain popular due to the growing number of consumers who need to deal with the issue of hair loss and resort to using specialised hair loss treatments.
The growth of e-commerce will support the hair care category in the years ahead, bringing new brands into the competitive landscape. The COVID-19 crisis encouraged many hair care players to adjust their strategies and place a greater focus on the development of their online capabilities in terms of both marketing and retailing.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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