Fragrances in Morocco is slated for a consistently positive sales performance over the forecast period, with increasing demand amongst affluent urban professionals expected to underpin rising demand despite the difficult economic scenario and the pressure on household incomes that is expected to remain in effect in the early part of the forecast period. The challenging global economic environment and, in particular, the rising cost of living are likely to continue to have an impact on category sales, with consumers likely to continue curbing all discretionary spending and instead prioritising the absolute essentials.
In the short term, mass products could benefit from the effects of heightened consumer budget consciousness, which is forcing consumers to cut back on spending, often by moving to well-positioned direct sales brands such as Oriflame, Yves Rocher and Avon. In this environment, premium brands face a growing threat from ongoing improvements in the quality and presentation of the higher-priced mass brands positioned within the masstige segment, which are set to make mass brands more appealing to a wider consumer audience.
Mass women’s fragrances is expected to remain the largest category of fragrances in Morocco throughout the forecast period. This is largely due to the general bias towards women’s fragrances in Morocco, a reflection of the greater attention that local women pay to their personal grooming routines than local men.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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