Premium fragrances are set to continue performing well over the forecast period, benefiting from recovering purchasing power in the country. Most consumers are not expected to shift to consuming mass fragrances to save costs, preferencing the quality of premium options.
While premium fragrances are set to be the main driver of sales, the mass segment will benefit from celebrity fragrances. Ariana Grande and Billie Eilish's fragrances both appeal to a rising consumer base, mainly Generation Z, who are interested in buying scents endorsed by some of their favourite singers.
Unisex fragrances are popular among younger consumers and tie in with younger generations exploring new ways of expressing and identifying themselves. Fragrance brands recognise this by creating scents that do not necessarily specify gender in the stereotypical perception of masculine and feminine attributes, such as floral for women and woody for men.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!