The forecast period is expected to see sales of fragrances increasingly influenced by the wider ecological trend that is sweeping through Croatia’s entire beauty and personal care industry. This trend first started gaining traction in 2020 as a result of the COVID-19 pandemic and the negative perceptions that many people developed with regards to products that are made using artificial chemicals.
Further strong growth is expected to be seen in online sales of fragrances over the forecast period as local consumers increasingly favour the convenience and value for money that e-commerce represents. The strong growth currently being seen in the share of retail sales of fragrances accounted for by e-commerce was initially triggered by the COVID-19 pandemic; however, since then, the trend towards e-commerce has taken on a life of its own, with further growth expected during the forecast period, albeit at a slower pace than what was registered during the review period.
Regular new product launches are expected to remain a very important driver of sales growth in fragrances over the forecast period. In mass fragrances, there is still considerable room for new brands to gain further traction, including fragrances that bear the image and name of popular celebrities.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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