Deodorants in Sweden is expected to experience modest growth in the coming years, driven by population increase, a growing exercise culture, and a slight premiumisation trend. However, the essential nature and commoditisation of deodorants will limit the potential for explosive growth.
Roll-on and stick deodorants will continue to dominate the market due to several factors. Roll-ons, with their lower price point and familiarity among Swedish consumers, will capture the majority of sales.
Deodorant sprays, after years of decline, showed some signs of recovery towards the end of the review period. This resurgence is primarily driven by their ability to dry instantly, preventing stains on clothes, a significant factor for active individuals.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!