Deodorants is poised to perform well throughout the forecast period, with total volume and current value sales projected to increase steadily. Population growth, urbanisation and the hot climate in Algeria will continue to support the expansion of the category.
While deodorants looks set to show a modestly improved performance in volume terms over the forecast period, growth in total current value sales is expected to be marginally slower than during the review period. This is partly because unit price hikes will gradually become less frequent and steep in line with the anticipated easing of inflationary pressures.
Deodorant sprays is projected to remain by far the largest category and show the strongest growth in volume and current value terms over the forecast period thanks to enduring consumer appreciation for the affordability and convenience of this format. Furthermore, given the category’s dominant position, it will continue to be the chief focal point for innovation and marketing activities.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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