After almost a decade of expected stable or declining growth, deodorants in Brazil has adjusted to a positive forecast, with a solid predicted retail current value CAGR in the forecast period to 2028. Deodorant sticks and pumps are expected to be the fastest-growing formats, driven by the trend towards practicality, and the replacement of fragrances with body splashes, especially in a scenario where the high temperatures recorded in 2023 continue.
In May 2023, the World Health Organization declared the end of the international public health emergency related to COVID-19. Despite the reduction in cases and the cessation of adjustments such as social isolation, consumers still carry elements from the pandemic period.
Although retail e-commerce has opened up space for innovative brands with alternative claims in deodorants – such as more sustainable products that treat the skin or eliminate underarm odour more permanently – the overwhelming share of sales is still concentrated amongst traditional products, commonly purchased in grocery retailers and pharmacies. This pattern is unlikely to change in the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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