Consumers in Germany are increasingly more knowledgeable about the ingredients in and benefits of the products their use on their skin. Bath and shower is no exception, thus, the “skinification” trend is expected to continue to rise in this context also.
Connected to the above point, sustainable packaging will become increasingly important in bath and shower over the forecast period. Notably, as products such as body wash/shower gel come in bottles which need to be disposed of when the product is used up, these are considered to have a high rotation and need to be discarded frequently.
Health and personal care stores will continue growing as a preferred channel for consumers in Germany, as they provide the most practical and attractive format for consumers to browse and compare products offering similar health and wellness needs. This will be further supported by such stores enhancing and extending their own private label ranges, which will be strongly promoted through online channels from social media to e-commerce platforms per se.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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