As the negative effects of inflation diminish over the forecast period, demand for bath and shower products is expected to recover slightly. Consumers will be less anxious about heating and energy costs, with showering becoming more frequent.
The improvement in consumer purchasing power will enable the premiumisation trend to gain strength over the forecast period. Dermocosmetic brands are anticipated to benefit from this trend, as well as indulgence products delivering superior fragrance and skin benefits.
As consumers become less anxious about expenditure, sustainability will become a more relevant trend over the forecast period. Refills are likely gain popularity in Belgium, as well as solid shower gel products.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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