Bath and shower retail value is anticipated to experience a marginal decrease over the forecast period, primarily attributed to the waning demand for hand sanitisers as the lingering impact of the pandemic diminishes. Additionally, the rate of price increases is expected to slow down as inflation recedes.
Body wash/shower gel products are poised to witness ongoing innovation as brands strive to incorporate skin care properties into their offerings. Consumer interest in holistic wellness drives demand for products that not only cleanse but also nourish and rejuvenate the skin.
Consumers are increasingly demanding that brands demonstrate social awareness, a trend expected to gain momentum over the forecast period, fuelled by the prevalence of societal discussions in the age of social media. Industry players recognise the importance of authenticity in brand involvement with social issues to resonate with consumers effectively.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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