Over the forecast period, premium beauty and personal care will continue to see robust growth. Development and innovation in product formulation and packaging will be most prevalent among premium skin care and premium colour cosmetics segments, with these areas enjoying especially high usage among Thai premium shoppers.
The forecast period will see an explosion of small-sized packaging options in premium beauty and personal care, with Thai consumers keen to be able to purchase compact and mini-formats. While such presentations are readily available as samples, they will become much more common as purchasable options.
Rising numbers of dermocosmetic and dermatological brands will launch products within skin care, hair care and colour cosmetics over the forecast period. With new brands entering and intensifying the competition, existing players are likely to respond by expanding their own product line extensions as well upping investment in new product innovation.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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