Following the weakening of the economy in the second half of the review period, informed by the effects of the Coronavirus (COVID-19) crisis in 2020 and exacerbated by high inflation and a cost-of-living crisis towards the end of the review period, the national economy is expected to recover over the forecast period. This is predicted to help drive the demand for premium beauty and personal care, which struggled to entice consumers towards the end of the review period.
Fragrances is well placed to remain the main category in premium beauty and personal care in Nigeria. Many Nigerian consumers seek the very best when it comes to fragrances.
In addition to fragrances, colour cosmetics and skin care are categories with relatively high premium brand penetration in Nigeria. The premium segments in colour cosmetics and skin care are also expected to see strong retail value (constant 2023 prices) growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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