While sales of power toothbrushes are expected to continue growing over the forecast period due to enhanced oral care routines, brands of replacement heads face competition from cheaper alternatives online. Consumers may opt for expensive brands of battery or electric toothbrush units, but purchase generic replacement heads from platforms such as Amazon or Alibaba.
The competitive landscape of oral care in the United Arab Emirates is poised for greater fragmentation as consumers seek cheaper Asian brands, while niche premium brands such as Issa Foreo gain shelf space. This trend, combined with rising innovation, will attract an increasing number of players, intensifying competition.
Since the onset of the pandemic, heightened awareness of hygiene has bolstered the demand for oral care in the United Arab Emirates. Consumers now find it easier to access these items at hypermarkets and supermarkets during their grocery trips, as they take up greater shelf space akin to distribution via a typical pharmacy in the United Arab Emirates.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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