Oral care in New Zealand will continue to grow steadily over the forecast period. As beauty and personal care staples, toothpastes, toothbrushes, and mouthwashes will see steady growth, supporting growth in the overall category.
Although toothpaste in tube format continues to be the most prevalent format in New Zealand, refillable solid toothpaste in non-plastic jars is growing in popularity. Consumers are becoming aware of the beauty and personal care industry's impact on the environment and are looking for ways to reduce the impact.
The New Zealand Therapeutic Product Bill passed its third reading in July 2023 and is now scheduled to be implemented in September 2026. The new regulation will replace the Medicines Act that was established in 1981 in regulating medicines, medical devices, medical software, and natural health products.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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