During the forecast period, sales of NRT smoking cessation aids are expected to return to growth, benefiting from the increasingly hostile environment that smokers in Saudi Arabia face. For instance, recent rule changes mean that some restaurants and cafés must now pay up to SAR100,000 per year to sell tobacco products inside and outside their premises, whilst a 100% surcharge is imposed on customer bills in all restaurants and cafés in which tobacco is available.
Another threat to growth for OTC sales of NRT smoking cessation aids is that as smokers search for ways to reduce or quit smoking, some are finding e-vapour products to be a more convenient alternative to smoking cigarettes. Vaping was given a push from late 2020, when the government passed a new law allowing e-vapour products to legally be sold and imported into the country.
The Public Investment Fund (PIF) has established a new company, Badael, to develop, manufacture, and distribute tobacco-free products to help reduce smoking prevalence in Saudi Arabia, with these expected to be available across Saudi Arabia by the end of 2023. The company has launched the first locally manufactured nicotine pouches under the DZRT brand – a tobacco-free nicotine delivery product that is designed to provide a reduced risk alternative for smokers.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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