While smoking prevalence in Greece remains rather high in comparison to other western countries, there has been a notable decline when it comes to younger generations of Greek consumers. Younger Greeks are embracing the healthy living trend and, in this framework, they are less prone to start smoking.
With the exception of NRT gum, which is sold at a rather low price, NRT smoking cessation aids products, especially patches and other NRT, are quite expensive and this is an obstacle to their growth. As disposable incomes are affected in the short term by the cost of living crisis and high rate of inflation, consumers in Greece are being forced to become more price sensitive.
It is highly unlikely that other players will enter NRT smoking cessation aids. There is limited growth potential for the category as a whole, while it is extremely challenging for companies to compete with the leading player, which has managed to secure a strong brand name and become synonymous with NRT smoking cessation aids products in Greece.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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