The strong interest in fortified and functional dairy products and alternatives that was seen among the Swiss population during the review period is to remain in effect during the forecast period. While on one hand there is a growing awareness of the health benefits of a nutritionally balanced diet, there are also a growing number of consumers investing in these products to health them achieve their fitness goals.
The forecast period is expected to see strong performances from lactose free dairy and plant-based dairy, reflecting the changing dietary habits of the local population. Whilst around one in five Swiss consumers has already been diagnosed as lactose intolerant, it is believed that there remain many consumers who are yet to be diagnosed.
Cardiovascular health is expected to become a growing focus and influence on the growth of dairy products and alternatives over the forecast period. Death by diseases of circulatory system rose sharply over the review period and this is likely to encourage consumers to pay more attention to their diet.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Dairy Products and Alternatives industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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