Following a fall in growth during the review period, digestive health is set to record positive growth over the forecast period. Retail sales of these products are projected to rise at a 4% 2023 constant value CAGR to reach SEK100 million in 2028.
Vegan and plant-based dairy products and alternatives will gain ground over the forecast period, projected to rise at a solid 10% 2023 constant value CAGR. Consumers are increasingly interested in the health benefits of plant-based goods, in addition to environmental and animal welfare issues.
Swedish parents are increasingly concerned about the health and wellness of their children, wanting to ensure they get the best nutritional value. As such, parents will reach for goods fortified with vitamins and minerals, low in sugar and salt, while being free from artificial ingredients.
Semper Frukt Mums offers a range of no added sugar goods, in pouch packaging that is popular for its convenience. No sugar baby food often uses a good source of minerals and a good source of vitamins claims to boost appeal to parents.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Dairy Products and Alternatives industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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