Depilatories in Norway is forecast to navigate a period of stagnation. The preference for a hairless appearance has been the norm for a long time in Norway, and consumers are already equipped with their preferred hair removal methods.
The segment of more advanced at-home hair removal solutions, which includes epilators and laser-based devices like Philips Lumea and BaByliss Homelight, has seen a steady decrease in sales throughout most of the review period, with a brief uptick in 2021. The longevity of these products, coupled with infrequent updates, contributes to this decline.
While Estrid, with its subscription service model, has managed to gain a foothold as a popular alternative outside of grocery stores, the core grocery channel remains dominated by two major players: Gillette and Veet. These established brands hold a significant share of the market, limiting opportunities for new entrants to gain traction.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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