Procter & Gamble Egypt SAE led the depilatories category in Egypt in 2023 with the Gillette brand. Gillette is the global market leader for razors and blades, with extensive distribution across all trade channels.
Depilatories, especially wax (which has high prices), faces significant competition from laser hair removal, which became more convenient and hassle free to many consumers, especially in high-income classes. In addition, the tech is becoming cheaper year on year and many promotions are available on its prices, which is making it more attractive.
Depilatories is expected to witness steady growth during the forecast period, as it is an important product for the majority of consumers. Meanwhile, there are different pricing points and a broad product variety, which suits all consumers’ tastes and budgets.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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