Ongoing economic constraints are forcing consumers to reduce their non-essential items. Many consumers regard wound care as a non-essential item with such products rarely featuring in their monthly shops.
The wound care category is set to continue suffering from a lack of innovation, with the only innovators within this category being the leading brands. Leading brands such as Elastoplast, are constantly innovating with different wound care products to accommodate a variety of consumer preferences.
Due to consumers’ prioritisation of essential needs, and with few consumers prioritising wound care during the review period, limited growth of wound care is expected over the forecast period. However, while category growth is set to be slow, it will be positive.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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