Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
This report provides valuable insights into product innovation in France, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch activity.
Wound care is one of the most stagnant categories in OTC consumer health in the UK. There are several factors contributing to its limited growth, namely the lack of innovation and limited development in use cases. The immediate years following the…
Wound care is set to see retail value sales grow in current terms in Italy in 2024. While first aid kits remains a minor segment, the sticking plasters/adhesive bandages category is still enjoying the boost resulting from the performance of surgical…
Wound care in Belgium, after experiencing a recovery in the post-Coronavirus (COVID-19) period, is projected to see a return to retail volume decline in 2024. Indeed, relative humid weather did not favour outdoor activities, decreasing the risk of…
Weight management and wellbeing in the UK continues to record steady value growth in 2024. The increase is mainly driven by inflation-led unit prices; however, price growth is slower when compared to 2023. According to Euromonitor International’s…
Weight management and wellbeing is set to see a slight fall in sales in current value terms in Italy in 2024. The weight loss supplements category continues to display a negative trend in both value and volume. Consumers are increasingly sceptical…
Retail volume sales of weight management and wellbeing in Belgium are projected to decrease over 2024. The main reason is the cost of these products, with weight management solutions considered relatively expensive. At a time of economic uncertainty,…
Despite a third consecutive year of retail volume decline in 2024, demand for vitamins in the UK remains above pre-pandemic levels. The sluggish performance in recent years can be partly attributed to growing consumer preference for combination…
Vitamins is set to see modest current value growth in Italy in 2024. The single vitamins segment is being characterised by contrasting dynamics between the different product categories. On the one hand, a further decline in vitamin C sales is likely…
Vitamins in Belgium is projected to register positive retail volume and current value growth in 2024. Retail current value growth is set to be higher due to the effect on prices of still high for the market, if slowing, rates of inflation. Meanwhile,…
Sports nutrition in the UK has continued to maintain its growth momentum since 2021, following the category’s full recovery from the impact of the pandemic, including lack of mobility outside of the home. Sports nutrition recorded 15% current value…
The sports nutrition category is expected to see continued strong growth in Italy in 2024. The category’s positive performance is being supported by several factors. First and foremost, amongst these is the growing consumer interest in sporting…
In 2024, sports nutrition in Belgium remains a dynamic category; it is projected to see double-digit growth in retail current value sales. While inflation contributes to fast retail current value growth, retail volume sales are also rising strongly.…
Demand for sleep aids in the UK remains elevated as the impact of the cost-of-living crisis that emerged towards the end of the review period due to high inflation continues to exacerbate stress levels. The heightened level of anxiety caused by the…
Sleep aids is set to see retail value sales fall in current terms in Italy in 2024. After peaking during the early years of the pandemic, the demand for sleep aids is continuing to show decline. The fall in category sales can be attributed to several…
With NRT smoking cessation aids, sleep aids in Belgium is projected to see the fastest retail current value growth in OTC in 2024. This performance can be partly attributed to economic and geopolitical issues causing anxiety and stress and leading to…
According to the UK government, there have been lower illness rates from the cold and flu season between 2023 and 2024. This is due to greater immunity compared to immediately after the pandemic, following prolonged isolation for much of the…
Paediatric consumer health is set to see retail value sales stagnate in current terms in Italy in 2024. Despite forecasts, the paediatric consumer health segment in Italy has slowed down during the year. The expected growth, which was set to be…
Paediatric consumer health in Belgium is affected as more adults are working from home 1-2 days a week and most children have returned to nurseries and classrooms full-time. Consequently, children were significantly impacted by the sharp increase in…
Despite recording low value growth in 2024, demand for NRT smoking cessation aids in the UK is marginally declining, as consumers move away from smoking as a lifestyle choice, thereby reducing the target audience. According to Euromonitor…