Over the forecast period, spirits is expected to perform well in both volume and value terms, although volume growth is expected slow compared to other alcoholic drinks categories. Consumption is anticipated to reach maturity in larger categories such as gin and bitters.
Whilst categories that consist largely of economy brands such as gin, bitters, and other liqueurs, will continue to drive overall spirits performance, volume growth is expected to slow down in these categories. New regulations that began to be implemented in February 2024 are also expected to have significant impact on the performance of gin, bitters, other liqueurs, and schnapps.
Categories that consist largely of premium brands will show fastest growth over the forecast period (from a low base), driven by a growing economy. Growth will be led by Irish whiskey where the Jameson brand has gained a foothold over the review period backed by strong marketing.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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