Paediatric consumer health is set to achieve moderate retail value growth over the forecast period thanks to stable consumer demand. Nonetheless, due to negative demographic trends affecting the country, and the maturity of some larger categories, such as paediatric cough, cold and allergy (hay) fever and herbal traditional topical analgesics, there will be a notable slowdown in paediatric consumer health over the forecast period.
Paediatric dietary supplements is set to be the fastest growing paediatric consumer health category over the forecast period. This category is set to experience dynamism in terms of new product launches, with the premiumisation trend encouraging consumers to spend more on higher priced, value-added products.
Nappy (diaper) rash treatments is set to remain the slowest growing category within paediatric consumer health over the forecast period, due to a moderate decline in consumer demand. The future growth prospects of nappy (diaper) rash treatments is closely connected with the demographic situation and declining birth rates.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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