Across the forecast period, the recovery of the economy is set to increase consumers' disposable incomes, shaping spending habits. This could have a negative impact on mass goods as consumers shift to premium ranges.
With consumers keen to save costs in 2023, goods that could be used by the whole household gained ground, in addition to all-in-one products and multifunctional items. This included bath and shower goods, oral care, hair care, sun care and skin care that can be used by, or applied to, all family members.
The importance of buying local and helping the community is set to continue rising over the forecast period.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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