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Justas is a Research Manager at Euromonitor International, with a focus on sports and entertainment research. Justas leads a team in sports research globally, ensuring data integrity and providing analytical insight.
Justas advises clients across professional sports market trends, sponsorship opportunities, sports property benchmarking, as well as fan demographics and behaviour. Justas previously worked on energy industries as part of Euromonitor's Passport Industrial team.
The professional sports industry will continue to face widescale disruption in 2024. Sports properties will be busy trying to retain existing and to capture new audiences by enriching their entertainment offer. Progress in AI will give an edge to those that manage to adopt AI-driven solutions in their everyday activities.
Euromonitor International is taking a deeper look at the two Super Bowl LVII contestants, Kansas City Chiefs and Philadelphia Eagles, in terms of social media strategies, fanbase size and the platforms driving fanbase growth to understand the attention generated around the two franchises online and what this means within the broader league context.
In the build up to the Beijing Winter Olympics, many of the challenges that faced the Tokyo Olympics persist. Due to the ongoing COVID-19 pandemic, no international fans are permitted to take part in the games this year and attendance will be limited to local spectators. Even with these reduced attendances, Beijing 2022 will see some of the most cutting edge technological solutions in consumer finance, entertainment, retailing and mobility showcased on a global stage.