Sheer and non-sheer hosiery are expected to see moderate and slight retail volume and value (constant 2023 prices) growth, respectively, in 2024, with marginal increases in 2025 followed by small decreases through the remainder of the forecast period. Nonetheless, these products remain necessary items for most consumers.
Brand collaborations with celebrities and social influencers are expected to grow in popularity and more effectively extend the reach to a growing digital audience. Meanwhile, particularly in more premium segments of hosiery, special editions are likely to draw celebrity involvement and enhance the image and quality of hosiery on offer.
In a still tough economic environment, private label is well placed to gain retail volume and value share, especially as the category becomes more polarised and consumers look to premium or economy items. In this vein, discounters and hypermarkets are expected to introduce affordable but improving quality private label hosiery.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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