Colour cosmetics will register moderate constant value and slight volume growth over the forecast period. Consumers within the mass segment such as students in particular will be price sensitive and players will offer discounts.
The pandemic brought about a back-to-basics approach, as consumers had a chance to let their skins breathe and apply less make-up and this has accelerated the trend for using more natural ingredients. Over the forecast period, there will be increased demand for cleaner cosmetic products, which use less chemicals.
Digital channels will have an increasing role, as technology increasingly aids consumers in their purchasing. For instance, Maybelline uses artificial intelligence tools that let consumers try out make-up virtually and this type of technology use will continue to expand.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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