Al Fakher, the leader of the pipe tobacco (shisha) market in Saudi Arabia, launched its new vape device in 2023, available with the same flavours as found in its water pipe tobacco products. This indicates how the market is shifting from pipe tobacco to e-vapour products in response to local consumers’ new preferences and trends.
The government efforts in fighting smoking will continue, through Badael, a company established by Saudi Arabia’s Public Investment fund to reduce smoking prevalence in the Kingdom as it develops, manufactures and distributes tobacco-free products. These efforts are likely to lower sales demand for cigars, cigarillos and smoking tobacco as the government remains firmly focused on its Vision 2030 plan to improve life quality and promote healthier lifestyles.
As a result of the rising popularity of heated tobacco products as well as e-vapour products, cigars and cigarillos are not set to see growth in terms of volume or value sales over the forecast period. Current trends do not favour the products, and consumers will continue to shift towards heated tobacco and e-vapour alternatives, prompted in part by their ease of use, less mess and higher levels of convenience, as well as the positive social image they enjoy.
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Cigars, Cigarillos and Smoking Tobacco
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