Cigarettes in Switzerland

August 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Cigarettes industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Cigarettes industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cigarettes in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cigarettes in Switzerland?
  • Which are the leading brands in Cigarettes in Switzerland?
  • How are products distributed in Cigarettes in Switzerland?
  • Which category is the most heavily taxed in Switzerland?
  • How is the operating environment for Cigarettes changing?
  • What are the current legislative restrictions applicable to the sale of Cigarettes products in Switzerland?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Cigarettes in Switzerland - Category analysis

KEY DATA FINDINGS

Volume sales decline, but youth smoking remains a concern
Players’ focus on heated tobacco leads some consumers to switch away from cigarettes
The competition intensifies as brands try to appeal to consumer preferences
Switch to other tobacco categories set to continue
Decline in smoking prevalence as legislation tightens and health awareness rises
Even products with a distinct positioning may have trouble surviving
Taxation rates
Table 1 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown
Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples
Table 2 Sales of Cigarettes: Volume 2018-2023
Table 3 Sales of Cigarettes by Category: Value 2018-2023
Table 4 Sales of Cigarettes: % Volume Growth 2018-2023
Table 5 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 6 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 7 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 8 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 9 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 10 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 11 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 12 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 13 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 14 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes: Volume 2023-2028
Table 16 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 17 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 18 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 19 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 20 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 21 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 22 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 23 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028

Tobacco in Switzerland - Industry Overview

Tobacco in 2023: The big picture
Key trends
Competitive landscape
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 2 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 24 Number of Adult Smokers by Gender 2018-2023
Table 25 Sales of Tobacco by Category: Volume 2018-2023
Table 26 Sales of Tobacco by Category: Value 2018-2023
Table 27 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 28 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 30 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 3 Research Sources
The following categories and subcategories are included:

Cigarettes

    • Fine Cut Cigarettes

Cigarettes

RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).

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This report originates from Passport, our Cigarettes research and analysis database.

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